Wheel of KnowledgeA Wheel Limited game

Privacy Policy

Wheel of Knowledge Published by Wheel Limited

Last updated: 17 September 2026

Wheel Limited ("we", "us", "our") operates the mobile game Wheel of Knowledge (the "App"). This Privacy Policy explains what information we collect, how we use it, and the rights you have. By using the App you agree to the practices described here.

Wheel Limited is a company registered in England and Wales (Company No. 17163116). Registered office: 26 Cowper Road, Slough, SL2 1TQ, United Kingdom.

1. Who this policy applies to

The App is intended only for users aged 18 or over. We do not knowingly allow anyone under 18 to create an account, play, start a trial, or subscribe. If we learn that we have collected information from a person under 18, we will delete it.

2. Information we collect

Account information. You sign in using Sign in with Apple or Google Sign-In. We receive a unique account identifier and, depending on your choices and the provider, your email address and display name. We do not receive or store your Apple or Google password.

Age confirmation. To enforce our 18+ policy, we record that you have confirmed you are 18 or over. Where your device or platform provides an age signal, we use it at sign-in; we do not store the underlying platform age data long-term.

Gameplay information. We process information needed to run the game, such as your in-game progress, scores, matches played, and game events. The game is server-authoritative, so this information is processed on our servers to keep play fair.

Subscription and entitlement information. Subscriptions and any free trial are processed by Apple (App Store) or Google (Google Play). We do not receive or store your full card or payment details. We receive confirmation of your subscription or trial status from the relevant store so we can unlock access.

Technical information. We collect limited technical data — device model, operating system version, app version and the language you chose — as part of the sign-in record below. The App sends us no crash reports and no analytics.

Voice and video. During a match you can talk with the other players at your table, and when you accept a video call from a friend you can see each other in the lobby, before the game starts. Your voice and your video travel directly between players' devices (peer to peer), encrypted end to end; our servers pass on only the connection setup, never the audio or the video. When a direct connection between two devices is impossible, the stream is relayed by our own relay server, which passes it on encrypted and cannot decrypt it. Nothing is recorded, stored or seen by us. The App asks for camera permission only when you accept a video call, and your camera stays off until you switch it on; video ends when the game starts. The App asks for microphone permission only for voice chat, and you can decline it and still play. You can mute any player, block a player for the match, or report a player from the PLAYERS window; a report is prepared on your device for you to send to support@wheel-knowledge.com, and nothing is sent automatically.

Calls. A player who knows your email address can ring your phone to invite you to their lobby. To deliver the ring, we register your phone with Apple's or Google's push service and keep the token it issues, together with your call preferences: whether you allow calls (on by default; switch it off in Settings under ALLOW CALLS) and any players you have blocked. We look up the address a caller types only to deliver the ring, and the caller is never told whether that address exists, whether it allows calls, or whether it has blocked them. The token and your preferences are deleted with your account.

Sign-in record. Each time you sign in, we record the date and time, the IP address your device connected from, the device model and operating system, the app version and the language you chose, together with your account email address and display name. We keep this record to secure your account, to detect abuse and fraud, and to support you if something goes wrong. It is stored in our database in the United Kingdom region and is not shared.

Purchase record. When you subscribe, we record the store you bought from (App Store or Google Play), the product, the store's transaction identifier, the price and currency the store reports, and the purchase and expiry dates, together with your account email address. We never receive or store your payment card details.

Feedback you send us. If you use the Feedback window in the App, we receive the star rating and the text you write, together with your display name, the app version, your platform and the language you chose. Your email address is not sent with feedback. Feedback is read by us to improve the game. We publish a feedback item on wheel-knowledge.com only if you tick the consent box in the window, and then only your display name, the rating, the text, the date and the platform are shown. You can withdraw that consent at any time by writing to privacy@wheel-knowledge.com and we will remove it from the site.

3. How we use your information

We use your information to:

  • create and manage your account and authenticate you;
  • enforce our 18+ age requirement;
  • run matches, track progress, and operate game features;
  • deliver a call when another player rings you, and honour your call preferences;
  • manage your free trial and subscription access;
  • keep the service secure, prevent abuse and cheating, and diagnose and fix problems;
  • read the feedback you send us and, with your consent, publish it on our website;
  • comply with our legal obligations.

4. Legal bases and how we process your information

UK and EU users. Where the UK GDPR or EU GDPR applies, we rely on: performance of a contract (to provide the App and your subscription); legitimate interests (to keep the service secure, prevent abuse, and improve reliability); consent (where required, for example certain notifications); and legal obligation (where the law requires us to process or retain data).

United States users. We process your information to provide and secure the App as described in this policy. We do not sell your personal information, and we do not share it for cross-context behavioural advertising. Depending on your state of residence, you may have specific privacy rights, which are described in Section 8A below.

5. Sharing your information

We do not sell your personal information. We share information only with:

  • Apple and Google, who process sign-in and handle subscription billing and age signals on their platforms;
  • service providers who host our servers and provide infrastructure on our behalf, under contract and only as needed to run the App;
  • authorities or third parties where we are legally required to do so, or to protect our rights, users, or the security of the service.

6. International transfers

We are based in the United Kingdom. Where information is transferred outside the UK or your region, we take steps to ensure it is protected by appropriate safeguards as required by applicable law.

7. Data retention

We keep your information for as long as your account exists. When you delete your account, we delete your sign-in records, your feedback, any purchase record, the phones you registered for calls and your call preferences from our servers, except where we are required to keep a specific record to meet a legal, tax, security, or fraud-prevention obligation, and then only that record for only as long as required.

8. Your rights

Depending on where you live, you may have the right to access, correct, delete, or export your personal information, to object to or restrict certain processing, and to withdraw consent. You can delete your account and its data from within the App (Settings → DELETE ACCOUNT), or ask us to do it for you at wheel-knowledge.com/delete-account. To exercise any other right, contact us using the details below. You also have the right to complain to your data protection authority (in the UK, the Information Commissioner's Office, ico.org.uk).

9. Security

We use reasonable technical and organisational measures to protect your information. No system is perfectly secure, but we work to safeguard your data and limit access to it.

10. Children

The App is strictly for adults aged 18 and over. It is not directed at children, and we do not knowingly collect information from anyone under 18.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date above and, where appropriate, notify you in the App. Continued use of the App after changes means you accept the updated policy.

12. Contact us

If you have any questions about this Privacy Policy or your data, contact:

Wheel Limited 26 Cowper Road, Slough, SL2 1TQ, United Kingdom Email: privacy@wheel-knowledge.com